Managing Director (Acting) LDCMMC Mr. Sarfraz Arshad visited Commissioner Lahore Division and presented Business flow model, timelines, costing and proposed Web/App design regarding "Lahore Cattle e-Marketing Project" (LCeMP). The idea was well-received by the Commissioner and appreciated as a step towards ease of doing cattle business through a digitized, virtual platform for livestock-related stakeholders. Furthermore, an MoU will be signed with PITB to implement the project.